Courtney Spaulding
We all know that when it comes to internet marketing for your business, one area of focus is driving traffic to your website. Additionally, most marketers and website owners want to keep track of how many unique visitors and hopefully new customers they are receiving.
However, one thing most people don’t think about is following up with the customers and site visitors they already have. Many people don’t realize how beneficial follow-up/email marketing can be long-term. In fact, follow-up marketing can be fundamental to your business’s success. Studies show that email marketing can increase revenue and prevent the loss of 64% of your sales.
You see, it is generally easier to sell to existing customers than it is to find new customers. That being said, email marketing becomes a hugely powerful marketing tool for business owners.
Over the years, email marketing has often been abused by spammers. However, despite such abuse, email is still very much valuable and valued by subscribers. Email marketing serves as a medium to notify former customers of timely deals, offers, and opportunities. Once subscribers to your website make a purchase, they are more apt to purchase again through a follow-up email. Follow-up or email marketing is based on having credibility with your customers and building trust with them. Now with email marketing, many people opt to use an auto-responder and have an auto-responder account. Auto-responders allow for quick, consistent, and personalized email follow-ups. Most newbie marketers don’t realize it takes around 7 times of contacting potential customers to generate a sale. Guru and pro marketers are aware of this and understand that follow-up/email marketing is fundamental to any website’s success. The beauty of auto-responders is that they allow you to put your email marketing campaign on auto-pilot, saving you both time and money. The whole process becomes automatic and you can market with structure and ease. When you want to send out information to your previous customers and subscribers, an auto-responder allows you to create your email content, send out the message, and schedule your delivery dates or times. Additionally, once you have your email marketing campaign set in motion, you can add new messages at any time or promote limited time offers. Auto-responders allow you to touch base with your subscribers, reminding them of your existence and your services.
Building your email marketing list for your auto-responder is not difficult if you have a decent amount of website traffic. Additionally, if your site is informative and your offer various free bonuses or offers you can easily get individuals to subscribe to your list. Remember, if
done right email marketing can be a very successful tool for business owners. But the key is doing it right. You want to offer valuable content and not be too sales pitchy with your marketing emails. Your list will remain loyal to your site as long as you don’t abuse their trust. So when using email marketing, be honest, and only offer products or services you believe in or have tried yourself. As long as your subscribers remain on your email marketing list, you can use follow-up marketing to contact them. Your general profit stems from the multiple sales you make from your re-occurring customers. After your first sale to an individual, you should stay in contact and offer them new products or services of value to them. So you simply, set up your email marketing campaign and reach out to your list consistently, on auto-pilot.
With all email marketing, the content of your emails is very important. There are a few key things to remember when writing your emails. When it comes to the content of your emails, you want to make sure your emails are distinguished from spam and junk-mail. One of the best ways to do that is to make your emails personalized. Some auto-responders offer a personalizing feature for email marketing campaigns. People are more open to an email that calls them by their name. No one wants to feel like you just see them as one in a herd or like a nameless number. People want to feel special and thus, I always suggest addressing email recipients by their name with email marketing. Also, make the email content as personal to their needs as possible. Secondly, you may want to consider avoiding email marketing campaigns during the holidays. People receive so many emails during the holidays that some just delete them without a glance. Therefore, I suggest you avoid later November and most of December. You can start up your email marketing campaign again around mid to late January. Overall, avoid all major national holidays when you do email marketing. Thirdly, the subject line of your emails is very important. This is where you hook the email recipient and get them to open the email. Make sure your subject line is a brief sentence summarizing your email’s content. People love the phrases “free” and “free trial” so if either can be used for the email marketing offer you are sending them try to use these terms in the subject line. These are typical words that sale and generate consumer interest. You may also want to try teasers like “A personal message for…” or “Members-only discount”. With email marketing, you want to grab their attention, make them sit up and notice.
Now, when it comes to your email’s content layout, remember to maintain consistency with email marketing. Your emails should reflect the design of your business or corporation. You want to be sure the email recipients connect the emails they receive with your particular business.
This can be done with the use of visual slogans or company logos. You want the image of your company or business to remain a constant both through your website and email marketing efforts. Additionally, in the body of the email always include your website address, reason for contact, and a call to action. I have learned it is best to be short and to the point with email marketing. No one has time to read long boring emails these days. People’s attention spans are getting shorter and shorter. With this in mind, you may have to tweak your emails from time to time to find out what is effective for your email marketing project. The point is to pull people to your website again and again. Don’t reiterate what can easily be read on your website just stick to the valuable new offer or information you can provide them.
The most powerful secret to increasing sales is email marketing. The key is being repetitive, consistent, fast, and personalized. Email marketing can double your web sales. Through follow-up marketing you can tap into your pre-existing customers and generate more sales. An auto-responder simplifies the whole process and puts your email marketing campaign on super auto-pilot. Email marketing is one of the most powerful techniques guru marketers use to optimize their business’ profit potential. Every marketer should try it; it is a proven tool for success.
Courtney Spaulding is the successful owner of her own work from home internet business. She assists others in marketing their online businesses and helping them to generate sales. To find the right tools and services that allow you to do email marketing correctly and with minimum effort visit [http://beyourownbossinc.com/]
Article Source: [http://EzineArticles.com/?Email-Marketing-for-Success&id=636411] Email Marketing for Success
Tags: business, email marketing, follow-up marketing, internet marketing, marketing, website
By Michael Webster
Make money trading currencies on-line. Currencies are the most actively, heavily traded financial instruments in the world. The liquidity of the forex market directly translates into several critical benefits for traders that can gain an understanding. There are companies and trading schools that you can find on the Internet that will train you for a fee or others that you can sign up with and become a member and many will try and show you the ropes. Some companies offer free demo’s to help train you. Its like using play money until you get the hang of it. All anyone really needs is a computer. So you should be able to operate with a very low overhead. With excess to a phone line or an internet wireless computer card you should be all set. And you can start with very little cash. I know people who have started in this game with as little as $300.00. And I’m sure there is still others who have started with even less. The public has just in the last few years been able to participate in this trade. It wasn’t very long ago this turf was exclusively for governments and large international and prime bankers.
Forex trading generates around $1.9 trillion per day in volume, making it by far the world’s largest, most liquid market. Serious traders know that the futures and equities markets provide only limited liquidity when compared with the spot currency market.
In addition, though there are obviously many currencies around the globe, roughly 80% of all daily trading is concentrated in the major G-7 currencies. By contrast, the futures market is fragmented among hundreds of types of commodities listed at dozens of exchanges, and equities market volume is spread across some tens of thousands of listed stocks.
Order Execution
The deep liquidity of the forex market ensures that bid/ask spreads are typically very tight, and the market can absorb large trades quickly and easily. Learn More…
24-Hour Trading no matter where you are located
You get consistently tight bid/ask spreads, day or night, because the currency market offers around-the-clock liquidity. As a trader, this allows you to react to economic and political events immediately. Learn More…
Risk Management
The forex market’s size and nearly non-stop activity means that it tends to trade in a more orderly fashion than futures markets. Dangerous trading gaps and limit moves are all but eliminated. You’ll ordinarily be able to get in and out of positions with ease.
No Market Manipulation
Thin stock and futures markets can be pushed up or down by specialists, market makers, commercials, and locals. Given the sheer size and depth of the spot FX market, however, real buying/selling by banks and institutions is required to move prices. Any attempt to manipulate the forex market usually is futile.
Trade FX and Lower Your Transaction Costs
Every trader should know that transaction costs can reduce profits or exaggerate losses. Due to the decentralized, electronic nature of the FX market, transaction costs are far less than the costs associated with trading either stocks or futures.
No Exchange Fees
The absence of any centralized exchange, such as the NYSE or the CME, means that there are no exchange fees with FX. Whereas equity and futures markets take small pieces of each transaction, FX is an over-the-counter market, which means that participants deal directly with one another, typically via the Internet.
No Commissions
FX costs are further reduced by the efficiencies created by a purely electronic marketplace that allows clients to deal directly with other traders or a dealer, thereby eliminating middlemen, brokers, commissions, and ticket charges. There are no commissions charged when you trade FX.
High Transparency
Every financial market has a spread between the bid price and the offer price. In futures and option markets, current bids and offers often aren’t displayed, so the real cost of the trade is hidden. By contrast, in the FX market, you can always see current bids and offers, so you’ll always know the true cost of the trade.
Tight Bid/Ask Spreads
Because the FX market is global, continuous, and always liquid, traders benefit from tight, competitive pricing both day and night, making this an excellent market choice for aggressive short-term traders and longer-term position traders alike.
Free Streaming Quotes
Because FX is a decentralized marketplace, real-time, streaming prices are absolutely free. Real-time, streaming futures data, in particular, has always been exorbitantly priced, and as more futures exchanges convert from membership organizations to for-profit public enterprises, it is reasonable to assume that such costs may increase. This trend is likely to make the FX market’s cost advantage even more pronounced.
24-Hour Currency Trading
Currency trading essentially follows the sun around the world, so you can buy and sell currencies 24 hours per day. If there’s a market-moving event, day or night, you can take advantage of it.
- Somewhere around the world, there’s always a major financial center open where banks, hedge funds, international corporations, and individual speculators are trading currencies. If you’re an event-driven trader, the 24-hour nature of the currency market allows you to react to virtually any important development, regardless of when it occurs.
- By contrast, the centralized exchanges in the stock and futures markets effectively close at the end of each business day, and after-hours market liquidity can be thin and occasionally treacherous.
- Nearly continuous trading and deep liquidity mean there are fewer dangerous gaps in the currency market, so you won’t have to endure the unfortunate surprise of a market that closes one day and reopens the next at a drastically different price.
- Stock and futures traders who carry positions overnight are exposed to the very real risk that positions may not be able to be immediately liquidated, should that become necessary or desirable. When trading resumes the following day, prices may have moved substantially from the previous afternoon’s close.
Major Financial Center Chicago Time GMT
Tokyo Open 6:00 PM 00:00
Tokyo Close 3:00 AM 09:00
London Open 2:00 AM 08:00
London Close 11:00 AM 17:00
New York Open 7:00 AM 13:00
New York Close 4:00 PM 22:00
Forex Market Overview
Many active traders have come to love forex because of its strong advantages and exciting opportunities. Not sure how the forex market works? Here’s a quick overview to help you get started.
Factors Effecting the Market
Currency prices are affected by a variety of economic and political conditions, such as interest rates, inflation, and political stability. Moreover, the central banks of various governments occasionally intervene in the forex market to influence the value of their currencies, either by flooding the market with their domestic currency in an attempt to lower the price, or conversely, by buying in order to raise the price. Any of these factors, as well as large market orders, can cause high volatility in currency prices. However, the size and depth of the forex market makes it practically impossible for any single market participant to “drive” the market in one direction for any length of time.
Economic Growth
Investors want to be sure that they are investing in a solid economy that is achieving steady growth. Currency traders looking to assess the economic growth of a country will look at unemployment, trade, and GDP data.
Interest Rates
Money tends to follow interest rates. If interest rates go up, money will flow into the country from all over the world as investors seek to capitalize on higher returns. To determine whether interest rates will rise or fall, investors pay attention to economic inflation indicators, as well as speeches by influential figures. Generally, the timing of interest rate moves is known in advance. They take place after regularly scheduled meetings by the Bank of England, The U.S. Federal Reserve, European Central Bank, Bank of Japan, and other central banks.
Political Stability
Election turmoil, changes of government, high unemployment and international conflict all make investors cautious to put their money in a given country. Investors will watch for major news that comes out of a country.
Forex is a Decentralized, OTC Market
The forex market, unlike other financial markets, has no physical location or central exchange. Rather, it’s an over-the-counter (OTC) or “Interbank” market, due to the fact that participants deal directly with one another via the telephone or an electronic network. The forex market is unique in that there’s live, active, continuous trading 24 hours per day for most of the week. Somewhere around the world, there’s always a major financial center open where banks, hedge funds, international corporations, and individual speculators are trading currencies. Essentially, foreign exchange trading follows the sun around the world, allowing traders to buy and sell currencies whenever it’s convenient, or whenever the need arises. The world’s currencies are on a floating exchange rate and are always traded in pairs, such as Euro/Dollar or Dollar/Yen. Forex transactions always involve the simultaneous purchase of one currency and sale of another – in other words, in every open position, an investor is long one currency and short the other.
FX traders express a market position in terms of the first currency in the pair. For example, a trader who has bought Dollars and sold Yen (USD/JPY) at 103.99 is considered to be “long” the USD/JPY (pronounced “Dollar/Yen”). Quoting convention is to display one unit of the first currency in the pair expressed in terms of the second currency in the pair. By way of example, if the USD/JPY pair is quoted as 1.6433, this means that $1 is the equivalent of 1.6433 Japanese Yen.
Regulation of the Forex Market
The Commodity Futures Modernization Act of 2000 (CFMA) placed responsibility for overseeing and regulating the foreign exchange market with the Commodity Futures Trading Commission (CFTC). Generally, if a brokerage company offers over-the-counter (OTC) foreign exchange trading to retail customers, it must be registered as a Futures Commission Merchant (FCM) is subject to strict capital requirements.
So good luck and have fun and hopefully make some money. http://www.lagunajournal.com
Michael Webster
301 Forest Ave., Laguna Beach, CA 92651. Ph. (949) 949-7121. Fx. (949) 583-0154. e-mail [mailto:mvwsr@aol.com]mvwsr@aol.com http://www.michaelwebster.net Mr. Webster is a United States Citizen of Native American Heritage.
America’s leading authority on Venture Capital/Equity Funding, Trustee on some of the nations largest trade Union funds. Labor Law, Teamster Union Business Agent, General Organizer, Union Rank ñ – File Member Representative, Grievances, NLRB Union Representative, Union Contract Negotiator, Workers Compensation Appeals Board Hearing Representative and a noted Author, Lecturer, Educator, Emergency Manager, Counter-Terrorist Specialist and Business Consultant.
Michael Webster is a world-renowned expert on global economics, financing, emergency management, preparedness and terrorism. He is the author of Venture Capital, the Christian Covenant the RedRoad, the LemonFast. And the United States Civil Defense Emergency Training Manual. Mr. Webster has Collaborated on a Community Emergency Response Team (CERT) course having over 300 plus pages
Article Source: [http://EzineArticles.com/
Tags: business, Currency Trading, entrepreneur, making a living, own business, self employed, travel busine
If you ever want to build an excellent business, you need to know how to market
the business using articles to promote your products or service.
Promotional articles should be very informative, in other to give the reader
information that is relevant to a specific topic of interest .
Article usually include a link to a webpage for more
information. The webpage, would be designed to usually
sell a product or a service which relates to the topic of
the article you are writing.
After writing the articles, your next step is to submit
them to article directories, as well as other ezine publishers.
Article marketing is one of the most reliable ways to
market either a service or product on the internet and when
combined with autoresponders makes marketing more effective.
Steps to successful article marketing with auoresponders
The following steps should be taken to ensure success
in this promotion.
setting each of your articles
The way to start is by setting each of your articles up in your
Autoresponder, but you have to ensure that each article has
an autoresponder address. This necessitate use of an efficient
autoresponder service that will allow you to do this.
Make master list of your articles
The next thing is to make a comprehensive master list of your articles,
ensuring that the autoresponder address for each of the article is listed
by the side the title. However, if you choose to advertise the articles
one by one, you probably might not get finished on time but advertising
one autoresponder address that is on the master list won’t take
very much time at all. Simply put it in your newsletter and on your website.
Make it available to others
You can also allow other ezine publishers to use this as free resource for
their subscribers. This help in directing more people to your website to find
more about you, your services and products..
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